This is one of the most important components for your content writing or sales pitch.
Based on what is your target audience or what is the intended purpose of your message, will define the content of your copy
If this is mainly for online distribution, then before you start writing, it’s important to conduct keyword research to identify the terms and phrases your target audience is using to search for the product you’re featuring. By doing so, you can optimize your post for those keywords and increase the chances of your post appearing in search engine results pages (SERPs).
While most of the article below uses the word ‘ecommerce’ as an example, the same applies to almost any niche.
How to Do Keyword Research, Step by Step
Keyword research is a critical aspect of search engine optimization (SEO) and an essential component of any successful ecommerce marketing strategy. By identifying the right keywords for your ecommerce product, you can attract more traffic to your website and increase sales. In this article, we’ll go through the key steps involved in conducting keyword research for an ecommerce product; along with the tools that you may use.
Tools to use: Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords for your post.
Work Step 1: Brainstorm Relevant Keywords
The first step in keyword research is to brainstorm a list of relevant keywords that are related to your ecommerce product. Think about the words and phrases that your customers might use when searching for your product.
Please understand, this is only the seeding procedure – these are only your seed keywords, or not the real keywords, only your own estimate of the same.
The real keywords are the words and phrases that are actually placed on Google search by their searchers.
Use the following tools for potential keywords and ideas.
Tools to use: Google Trends, Google Search Console, and Google Keyword Planner to find ideas for potential keywords.
Work Step 2: Analyze Keyword Relevance and Search Volume
Once you have a list of potential keywords, you’ll need to analyze their relevance and search volume.
Relevance refers to how closely a keyword matches your ecommerce product or your content copy message and the intent of your target audience.
Search volume refers to the number of people who are searching for that keyword each month.
Tools to use: SEMrush, Ahrefs, or Google Keyword Planner to analyze the relevance and search volume of your potential keywords.
Work Step 3: Evaluate Keyword Competition
The next step is to evaluate the competition for each keyword. This refers to the number of other websites that are targeting the same keyword. If a keyword has high competition, it may be difficult to rank for that keyword and attract traffic to your website.
Tools to use: SEMrush or Ahrefs, MS Excel, to analyze the competition level of each keyword.
Work Step 4: Select Target Keywords
Based on your analysis of relevance, search volume, and competition, you can select a list of target keywords for your ecommerce product. Choose keywords that have high search volume and low competition to maximize your chances of ranking well in search engine results pages (SERPs).
Work Tip: Consider long-tail keywords, which are longer and more specific phrases that are less competitive and have a higher conversion rate.
Tools to use: Excel, or any Data Analysis tool, after downloading the above data sets.
Work Step 5 : Keyword Clusters
Once you have identified your target keywords, create a keyword cluster around them.
A keyword cluster is a group of related keywords that help search engines better understand the content of your post. By using a keyword cluster, you can increase the relevance of your post for your target keywords and improve your chances of ranking higher in SERPs.
Tools to use: Excel, or a notepad of your choice
Work Step 6: Monitor and Adjust Your Keyword Strategy
Keyword research is an ongoing process, and you’ll need to monitor and adjust your strategy over time. Regularly review your website analytics and search engine rankings to see how your target keywords are performing. Adjust your keyword strategy based on changes in search trends, new competition, and changes to your ecommerce product offerings.
Tools to use: Excel, website analytics
In conclusion, keyword research is a critical aspect of content copy and ecommerce marketing and SEO. By following these steps, you can identify relevant and high-performing keywords for your ecommerce product or sales pitch and attract more traffic to your website. Remember to brainstorm relevant keywords, analyze keyword relevance and search volume, evaluate keyword competition, select target keywords, and monitor and adjust your keyword strategy over time. With the right approach, you can optimize your ecommerce product for search engines and increase your chances of success.